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Home > Designers> Young Designers > Jörg Bernauer
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Young Designers, new ideas and concepts
Jörg Bernauer

BERNAUER.PRODUCT was founded in 2001 by graduated designer Jörg Bernauer. Between the years 1993 and 1999 he successfully completed a course of study in product design at the State Academy of Art in Stuttgart. In 1997 he studied as a guest in the Central Saint Martin School of Art in London.
On finishing his studies Jörg Bernauer began to work freelance as a designer and graphic artist for various businesses and agencies, simultaneously acting as producer and sound designer in his own STEREOTON STUDIO.
Interdisciplinary skills and the resulting synergy effects represent the special characteristic of his work.

PHILOSOPHY Design is becoming an increasingly vital criterium when purchasing products. Often the tiniest detail can afford the decisive factor, differentiating one product from another and stimulating a special kind of emotion.

“I’ve never seen anything like that before!” marks the positive visual effect of good design.

The form itself must comply with functional criteria such as construction, ergonomy and choice of material. Materials and their production processing methods are often the binding feature at the outset of fashioning the original draft and an important factor in skilful costing.
Giving shape means for us, understanding and constructing from the heart of the material to the finished form.

Product Design/ Interior
The design of a product must, in our eyes, create an effect on the emotions, fulfilling, at the same time, functional and ergonomic requirements. Ideally the form, the functionality and the handling go hand in hand and should be self-explanatory.

Specific branch-typical elements are the hallmark of the product palettes of well-managed brands. Product design thus becomes an inimitable part of Corporate Design and an important feature in product management. It goes without saying that a finely-tuned understanding of marketing skills is an essential prerequisite to our form-giving tasks.

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Altri articoli
GrandesignEtico 2011 - lunedì 11 Aprile 2011
DOMO-XIX Biennale dell’Artigianato Sardo - venerdì 8 Aprile 2011
The Modernist HOME - mercoledì 6 Aprile 2011
IED al Fuorisalone 2011 - mercoledì 6 Aprile 2011

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